To build a truly sustainable educational environment, the synergy of three core elements is essential: people, process, and parent engagement.
This is the vision that Ms. Ái Nữ – Founder & CEO of Esearch has been passionately pursuing. With over 10,000 organic users and a network connecting 500+ schools across major cities, Esearch is not only Vietnam's leading education search platform, but also a pioneer in providing trusted marketing and enrollment solutions, widely embraced by schools nationwide.
Drawing from hands-on experience in branding, enrollment operations, and parent engagement, Ms. Ái Nữ has launched a professional development series for the 2025 academic year, specifically tailored for teachers. The program is titled: “Spreading Positive Values in Schools”, and is built upon three foundational pillars:
Human Connection: Fostering trust-based relationships between students, teachers, parents, and school leadership.
Human-Centered Operations: Developing internal processes that reflect a positive mindset and prioritize people at the center.
Parent Care: Nurturing sustainable partnerships between families and schools.
“Values cannot be spread in a single day – it is a long journey, cultivated through kindness, belief, and persistent effort.”
— Ms. Ái Nữ, CEO of Esearch
The heartfelt, enthusiastic feedback from preschool teachers after each training session has become a powerful source of motivation for Esearch to continue supporting schools on their journey to create educational environments that are positive, human-centered, and sustainable.
